- Pilsen is a 1 hour drive heading southwest from Prague along the D5 motorway. One of the greatest exports to the world is the Pilsner Urquell Beer, brewed in Pilsen. The development of shopping centres by Tesco and Carrefour have realised the potential of Pilsen. Statistically, Pilsens population of 166000, has a high average income and low unemployment so the potential is there. The high street, Smetany is only very short however has a high frequency of foot traffic.