The mall is strategically located at the junction of Heilongjiang Road and Heifei Road in Sifang, right in the heart of Qingdao’s New Urban Center, a new commercial, administrative, residential and cultural zone. As the first mall in the area, it is expected to serve a catchment of 500,000 residents within a 5 kilometre radius in 2015. The mall boasts good connectivity with direct link to Qingdao’s first subway.