Forum Aydın is in the largest city in the Aegean Region of Turkey with a population of approximately 300,000 people. Nazilli, which is 30 kms from the city centre, is the second biggest town with a population of 200,000 people in its region. Aydın has increasing economical potential through tourism, agriculture and industry. It is easily accessible and has a young and well-qualified population and 900,000 foreign tourists visit Aydın every year. Forum Aydın is close to the busiest trade area, Adnan Menderes Boulevard, as well as to the Adnan Menderes University, one of the largest universities in the region with 22,000 students. Situated on the Denizli – Aydin highway, next to the former Aydın Textile Factory, it has good visibility and direct access from the highway. Developed on a plot of 76,000 m², Forum Aydın is the largest shopping centre in the city.