Val d’Europe is a destination of unparalleled attractiveness. In 2017, following an ambitious 17,000-sq m extension programme that includes a totally redesigned customer pathway, this shopping centre will confirm its leadership and welcome 29 new international retail brands, including Primark. For this spectacular metamorphosis, the design will be revisited with a bold concept rolled out in all the interior spaces. A whimsical and innovative look will transform the space into an iconic promenade in harmony with the existing architecture. This project will ensure its long-term future as the Paris Region’s flagship shopping centre. With 16 million visitors every year and 82,000 sq m GLA, Val d’Europe is the major retail centre located close to Disneyland® Paris, at the heart of the catchment area with a population of 1.4 million. Its strategic location in Europe’s leading tourist destination attracts a premium customer profile and generates an average spend of €99. With the fifth-largest hotel capacity in France, Val d’Europe is also the leading destination for conventions in the Paris area.