The French giant of sports and leisure products launched end 2016 its online sales site exclusively dedicated to the Swiss market. It is preparing to increase, at the end of 2017, with a physical store.
2017 - Media Team Retailp.com
French sport retailer Decathlon entered the Swiss market in 2017 by opening a directly owned store near Neuchâtel, and has ambitious plans for the country. Rather than expanding gradually, as Decathlon usually does outside France, this summer the retailer took over an entire chain, acquiring a majority stake in Swiss sporting goods retailer Athleticum, whose 23 stores, until now owned by the Maus Frères group, will all be flying the Decathlon flag by autumn 2019.
2018 - Media Team Retailp.com
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