20 British brands are popping up at the FOMO Store in Sweden
Gothenburg shoppers for a limited time will be able to browse, experience and buy British products between February 15th and March 31st.
2019 - Media Team Retailp.com
Gothenburg shoppers for a limited time will be able to browse, experience and buy British products between February 15th and March 31st.
2019 - Media Team Retailp.com
FOMO is taking the pop-up concept to a new level where brand activation is provided in a modular space featuring different retail concessions, art, a cafe and an experiential lounge area. FOMO curates the content by having seasonal changes, each brand has up to three months to showcase their product or service, rotating a series of pop-up installations throughout the calendar year.
2018 - Media Team Retailp.com
FÖMO is constantly evolving to set the stage for the developments of new flexible retail models as well as being an incubator for retail concepts, the aim is to innovate and drive change in the retail sector.
2019 - Media Team Retailp.com
FOMO is the name of a new shopping experience in Molndal Galleria, Gothenburg’s newest shopping centre that will open in October. FOMO is a concept pop-up store with a broad range of categories focusing on brands that are not easily available in Sweden. FOMO is working on concepts that will benefit the community and will provide brands with the opportunity to engage with their customers.
2018 - Media Team Retailp.com
Ilona Taillade, co-founder of Sweden’s first pop-up retail concept, on why it’s permanent.
2019 - Media Team Retailp.com