Area News
Sweden's Permanent Pop-Ups
Ilona Taillade, co-founder of Sweden’s first pop-up retail concept, on why it’s permanent.
2019 - Media Team Retailp.com
Ilona Taillade, co-founder of Sweden’s first pop-up retail concept, on why it’s permanent.
2019 - Media Team Retailp.com
FOMO is taking the pop-up concept to a new level where brand activation is provided in a modular space featuring different retail concessions, art, a cafe and an experiential lounge area. FOMO curates the content by having seasonal changes, each brand has up to three months to showcase their product or service, rotating a series of pop-up installations throughout the calendar year.
2018 - Media Team Retailp.com