Online retailers and the growth of 'showrooming' | Colliers

The growth rate of e-commerce sales is forecast to fall over the next four years and - like any other type of retailer - the online ‘pure-play brands’ are increasingly looking at how they can support future sales. For many e-retailers, part of the remedy is to open ‘showrooms’ in physical shopping environments which both generate online sales and raise awareness of their brand.

2018 - Media Team Retailp.com