Intersport teams up with Suning group to boost retail business in China

Since 2013, when sport retailer Intersport first entered China, the group has opened some 20 stores in the country. Now, after signing a franchising contract with the Suning group, a major local retail operator, it is planning a more widespread expansion there. The declared objective is to become nothing less than the leader in omnichannel distribution in the country for sport equipment. By comparison, Decathlon operates 294 stores in China, its second-largest market worldwide after France.

2019 - Media Team Retailp.com