intu is to help Decathlon UK tap into the growing office-to-sports trend among professionals working near to its newest store at intu Uxbridge.
2017 - Media Team Retailp.com
The initiative links back to a recent advertising campaign which shows a young girl wanting to pay for a chocolate bar with the only things she has: a button and a fake diamond ring. Despite that not being equivalent to money, the shop keeper lets her have the bar and she gives it to her mum.
2018 - Media Team Retailp.com
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