MANGO GOES STRAIGHT TO RUSSIAN REGIONAL CITY TO LAUNCH PLUS-SIZE VIOLETA IN IKEA SHOPPING CENTRES RUSSIA MALL
IKEA Shopping Centres Russia marks a new fashion business success by opening the first Violeta store in Russia. Mango’s new plus-size line has entered the Russian market via a regional city rather than starting out in Moscow or St Petersburg as most western retailers traditionally do when launching a new brand in Russia.
2014 - Richard AYLWIN